You need to look something up so you type your issue into The search engines. Then, when the web page loads, you get a big surprise. Instead of seeing the page that is designed to have the content you need, you are forced to cope with a pop up. The pop up is an annoying advertisement and no matter how many times you try to close it, it won’t go away–unless you supply it your e-mail address. Eventually you simply close down your browser totally because you get so annoyed. They are bothersome. They intrude on what you are trying to do. They promise outrageous things. They need that you type in private information into them if you want them to close. Sometimes they will install cookies or other malware on your hard disk. How come?
The unfortunate and simple truth is that Internet Marketers use pop up banner ads because they work. They help IMers create their e-mail advertising and marketing lists. It has been confirmed many times that you will not necessarily get as good a result with a voluntary opt-in box on your sidebar or even into the main content of your site as you do with a pop up. Often even direct sales occur because of them. Unfortunately, these stupid web pests actually get the job done and, until another person thinks of something better, most IMers are going to keep using them. What kind of value will there be to an e-mail address that is exclusively given under duress? Usually what goes on is that the person just chooses to immediately opt out of your list as soon as they get the first e-mail from you. Can your traffic be of good quality when the majority of it clicks out of your site because they are offended by the pop ups assaulting them? Obviously you would like to generate income, but is this really your best option? Couldn’t there be another alternative available to those who want to build an e-mail list and sell things?
Simply put, here is the actual truth: if your solution is worth the money, it’ll sell through the copy on your site. Work hard at creating a good solution so that you won’t have to deal with the irritating pop ups to do your job for you. Create a persuasive sales page or splash page. Grab the reader’s focus then never give it back using just the power behind your copy and site content. The truth is that a web Marketer will only find success and profit online if he or she creates something that someone else finds valuable.