In order to be in accordance with the law, and not be charged with spamming, there are a couple of things you have to do:
1. Your e-mail message must have a precise ‘from’ heading where you put in your name or the name of your company. 2. The topic line on your e-mail must be correct and relate to the actual content of your email. 3. As the sender you must provide an tangible physical address for you or your company.
4. Make efforts to obviously label your e-mail if it contains adult content. You have to offer a clear, and free, link for the receiver to ‘un-scubscribe’ and if they click on that link they should immediately be removed from your email list and you should not send them another e-mail. Having an ‘opt-in’ list is perhaps your very best protection against being charged with spam. This method will encourage your internet site visitor to sign up to get your e-mails. They’re giving you authorization to send them emails. To make them sign on to your list you can offer them an inducement like a free report or a multi part mini-course that they will receive over a period of a week or so. Whatever you offer them to make them sign up, confirm it has real value to your customer. Take a little time and develop a brief which has some real price and substance to it. These are the fundamentals of the law. I’m not an expert or a counsel so be sure you take a little time and learn all of the ins and outs of the CAN SPAM law so you can make sure your company is in compliance. Don’t let the new laws scare you off from utilizing mass e-mail selling since it could be a very effective selling tool for your business.