Using the Net as a way to help you build your business, whether or not it is’s an online or offline business, is a highly cost effective technique. When it comes to mass e-mail marketing you can literally reach hundreds of thousands of potential clients all with the click of a button and with very little overhead ( just the cost of your Internet connection and website hosting costs ). The rising number of spam e-mails that were being sent out made a back lash from the general public which eventually led on to new laws to prevent the abuse of the email message system, the CAN SPAM laws.