Increasing the trustworthiness of your business is really necessary if you want to see long term results.
You need to help your prospects trust you if you want them to buy from you, and the best way to do that is through testimonials. If you have no sales, then you need to find a way to make some; if you have some sales, then there are some approaches you can take to get testimonials. The rest of this article will show you three techniques that can have you getting more testimonials from your existing customer base.
The first approach is simple and obvious, you can first try asking people if they’re happy with their experience and then for a testimonial. People normally just do not ever think to write testimonials – they just don’t. Ok, then once you get your feedback, then you have to carefully read it for the positive thoughts. After that, then it’s simply a matter of asking them if you can use the specific comments on your site as a testimonial. It all depends on how many people you contact, but no matter because even with those few you will impress them that you care about what they have to say. So the lesson is to take action and don’t be afraid to ask for feedback.
It’s important that your testimonials look natural and without any hint of favoritism, etc. The product has never been made that does not contain any flaws. We highly suggest you be brave and openly admit that some aspects of your product or service can be made better, and then you can say you’re working on that. People will see what is going on, and that will create an even more positive impression on people.
You can use a clever strategy that involves presenting a testimonial for you that puts you in a favorable light when viewed with your competitors. Never talk about your other competitors in an openly negative way because that tends to turn people off from you. But what if some testimonial actually mentions how much better your product/service is as it measures up to someone else’s?
No made-up testimonials, ever, and everything has to be legit and above board.