Before you get involved with any type of online business, you should do that all important research on your target audience before going too far. We believe many inexperienced marketers do not perform quality research into their markets, and that would be a major reason for business failure. It can be tough finding your target audience, but we will show you how to do that, right now.
In the event you have a list, then you really should conduct surveys with them. Surveys can work well because they will give you a glimpse into the minds of those in your target audience. No list, no problem – you can find do it yourself survey services all the way up to full service businesses. The information you glean from surveys is up to you because you are the one who designs the surveys and the questions. If you have the funds, it would not hurt to do as many as you feel is necessary to learn what you need about any market.
You must only look at those in your direct audience, and avoid the urge to try to promote outside of your market. Hopefully you did not create a product without determining if there is a demand for it in the first place. If you created a solution to a problem that many people have, then that implies you have an audience for your product. As you continue to talk to people, if you do, then they will give you clues as to how you can find more just like them. The reason such sites can be valuable is simply because that is where you can find your market, and then you can meet people in them and discover. Most likely you will not have to make a lot of effort to get them to talk about the things that will be important to you.
There is so much to learn with target audience research, and we have only scratched the surface.